Chubb claims number one spot in 2009 Superbrand rankings

februari 26, 2010


The new 2009 Business Superbrand list published today confirms Chubb as the UK’s number one fire and security brand.

Chubb improved its position in the ratings by 45 places to finish 12th overall, ahead of such names as Boeing, Shell, Virgin Atlantic and Bosch.  It finished 183 places ahead of its nearest rival, ADT. Top of the list was Google, followed closely by Rolls Royce and Sony.

Companies placed on the prestigious Business Superbrands listing are vetted through a rigorous selection process that includes researching the opinions of more than 1,500 business professionals (compiled by the Centre for Brand Analysis) and close consultation with an independent council of industry experts.

“There are 100 new brands in the top 500, showing that while the top of the league experiences relative calm, overall volatility remains and brands have to fight hard to be in the table, especially during these turbulent times,” said Stephen Cheliotis, Chairman of the Business Superbrands Council for 2009. “The essential components that define a Business Superbrand – quality, reliability and distinction – are all widely evident at Chubb.”

“The Chubb name has been at the forefront of the fire and security industry for more than 170 years and has become synonymous with customers as a name you can trust,” said a Chubb company spokesperson. “To be recognised nationally and indeed internationally as a Business Superbrand is a marvellous achievement, and a great testimony to the continued commitment and dedication of our employees throughout the UK.”