chubb ranks as number one business superbrand

Feb 27, 2008


Chubb is proud to have achieved a Business Superbrand award

The Business Superbrand recognises quality, reliablilty and distinction


27th February 2008

Chubb has ranked as the number one Business Superbrand in fire and security protection in the United Kingdom for 2008. Chubb was also rated as the 57th strongest brand overall beating other well-established brands such as Cisco Systems, Adobe and the AA.

The Superbrands Organisation presents expert and consumer opinion on branding and companies that are placed on the prestigious Business Superbrands listing are vetted through a rigorous and intense selection process that includes researching the opinions of more than 1,500 business professionals. It also involves close consultation with an independent council of industry experts.

Stephen Cheliotis, Chairman of the Business Superbrands Council says, “Achieving Superbrand status means that a company has a powerful, well respected and widely recognized brand.” He added, “The essential components that define a business Superbrand-quality, reliability and distinction-are all widely evident at Chubb.” 

A Chubb Fire company spokesman said: “The Chubb name has been at the forefront of the fire and security industry for more than 170 years and has become synonymous with customers as a name you can trust. To be recognised nationally and indeed internationally as a Business Superbrand is a marvellous achievement, and a great testimony to the continued commitment and dedication of our employees through out the U.K.” 

As the highest-placed security and fire business within the rankings, Chubb Fire finished more than 70 places ahead of Group 4 Securicor and 163 places ahead of ADT.

Chubb Fire is a division of United Technology Corporations and Chubb Fire has more than 100 years experience in the fire and security industry.